As Manchester United and Paul Pogba travel to Anfield for their biggest game of the season so far, adidas have launched a new campaign starring the Frenchman, that will make an on-air debut during the match against Liverpool on Sky Sports tonight.
The new film, titled Football Needs Creators, follows Pogba’s journey beginning with shaping his own reality as a child in Roissey-en-Brie to his groundbreaking return to Old Trafford. Pogba, Pogba, Pogba. The script is simple for this one. The United midfielder's childhood confidence and swagger is highlighted from the start, and it's clear that Pogba hasn't lost any of that self belief as he continues to star in bespoke adidas adverts singing his praises. Pressure isn't in the man's vocabulary.
Featuring voiceover from his mother, the campaign shows how Pogba has always done the unexpected and serves as a call to players around the world from adidas to harness their own creativity in their own unique way. Can Pogba back up the hype with a strong performance against the red half of Merseyside tonight? The talking is nearly over. It's a bold show of confidence from adidas to roll out a film during a game of such high profile. They'll be hoping Pogba will deliver.