Beats by Dre launch their new BE HEARD campaign with a star studded sporting line-up including a football representation from Eden Hazard, Antoine Griezmann, Thierry Henry, Diego Costa, Cesc Fabregas, Bastian Schweinsteiger, Kevin DeBruyne and César Azpilicueta.
Released to promote the latest Beats Studio Wireless, Powerbeats3 Wireless, and Solo3 Wireless headphones, the new film plays out to an iconic sports anthem in “Seven Nation Army” by The White Stripes. Focusing on those moments before performance, when an athlete gets into the right mindset, the video features competitors across all sports preparing for action.
With their edgy, sports focused commercials, athlete endorsement and hi-performance sound, Beats have become the go to brand for the professional athlete's choice of headphones. Even if you don't listen to them, they're an essential for any self-respecting-multi-million-pound-Premier-League-teenage-footballer stepping off the team coach at an away game in front of the Sky Sports cameras.
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