This week saw the release of the Umbro Medusae Pro. In doing so the brand continued their creative collaboration with agency LOVE and packaged the product with the same multi-layered magnitude of which the boots are laden.
A boot that looks to seamlessly control creativity and flair with a light touch, whilst adding the tough tackling match winner of unforgiving leather, the special edition packaging carries the same qualities. Having worked with LOVE on many a project, from boot launches to the experiential design of Umbro HQ, this project carries a typically beautiful care for the finer detail.
Dedicated to unleashing a fresh box of tricks, it's an incredibly well worked piece of print and packaging design. Naturally, the more you look, the more you spot - the lightweight elements championed, while the turn of pace effervescent. The product is a lightweight boot with a character of enigmatic strength and it's that charm that smothers this box of tricks. Sharp lock-ups celebrated, it's a collaboration that is vocal in design and alluring on the pitch. Take a look at the boots themselves here.
See more projects between LOVE and Umbro, here.