adidas Originals partner up with high-fashion power Alexander Wang for a second time to drop a fresh collection of twisted sportswear pieces curated through a Wang lens. A collaboration that shakes up the stripes and flip turns the iconic trefoil logo.
The Spring 2017 drop throws together sportswear shapes with fashion takes for a creative clothing collection and two epic sneaker silhouettes both featuring BOOST and Primeknit technology. The all white "AW Run Clean" looks like a luxury fashion take on the ACE 16+ UltraBOOST, while the black "AW Run" comes equipped with an intricate lacing structure that tightens at the heel.
Adidas are currently making huge strides in their collaboration game as far as lifestyle is concerned and the Originals x Alexander Wang partnership further enhances that status. A Juergen Teller-led campaign plays on the Canal Street reseller culture with a NYC lookbook shot in a raw and authentic style.
Blacks, blues and burgundies grab the 12 clothing pieces, that include tracksuits, crop tops, and shorts. The collection is set to drop on March 1 and will be available at selected global retailers including: Barneys (New York), Dover Street Market Ginza (Tokyo), Joyce (Hong Kong), Boon the Shop (Seoul) and Colette (Paris). A couple of days later the collection will be available online. Expect Drop 3 to arrive in early Spring.