A collaborative release that travels from the amateur game to the top of the tree, PUMA took to Pro:Direct LDN19 last night to launch the FC Herzogenaurach collection. It was a party that packed serious pace with Hector Bellerin in attendance and leading the charge on a well styled game.
The PUMA x FC Herzogenaurach collection is an historically influenced range that journeys to the roots of PUMA's origins. It mixes football and fashion together with an edge that comes delivered in the shape of ultra-modern training wear and coats the full body in going top to toe. With those characteristics in hand, the launch event held at Pro:Direct's LDN19 store cut shapes of all kinds of cool. With Bavarian beers by the bottle and London hitting record temperatures, PUMA provided the fire while LDN19 packed the ice.
The central London space was transformed to carry all elements of the camo-infused collection. This launch was a bold offering with Hector Bellerin stealing the show as the crew from LDN19 challenged him to a drop of two-touch as well as a bottle flipping challenge. Needless to stay, Bellerin took home the points but the event grabbed the props.
Photography by Joshua Atkins for SoccerBible.