In every sense the perfect football manager situation, the story of Salford City is a real gem. A diamond if you will. In working with Umbro, they have released a lifestyle collection that showcases some of the club / brand collaborative pieces that have been produced.
Four games to play and looking to take the momentum of a strong season into an even stronger play off campaign, Salford City are in a positively punctual place. Stadium redevelopments taking shape too, they're rattling up to speed as they move from tired surroundings to contemporary football league outfit. The aspirations naturally are to emulate success that is familiar to that of their owners (a predominant cast of the class of '92), and while Champions League finals might be some way off, they're making waves as they move from non-league, semi-professional to a full-time set up (which is happening at the end of the 16/17 season). Currently in the National League North, it's the National League where their targets lie.
The club have enjoyed a strong relationship with Umbro since Gary Neville, Phil Neville, Paul Scholes, Ryan Giggs and Nicky Butt came on board and it's only right that continues as the club look to embrace their community atmosphere and local significance. Umbro being a brand so central to the heart of Manchester, it's a perfect fit as they look to tailor that double diamond right through the heart of the game. This lookbook brings some of the players to their home of 'Moor Lane' and has them parading pitchside - it's all about the finer detail.
You can pick up Salford City kit, made by Umbro here.