Offering another look at the Hummel Hive x SoccerBible collaboration, this series of shots was captured on location in Aarhus Denmark. A threaded release that looks to bring football inspired garms to the weekend, it's about taking the game beyond the ninety minutes to a place where we party.
Captured just a matter of miles from the Hummel HQ and modelled by AGF Aarhus players Daniel A. Pedersen and Emil Nørmark Christensen, this series of shots cut a strong look with shirts that dance across electric shapes. In that space where football meets design, fashion and an extended lifestyle, this collaboration was about taking the football undercurrent that runs through us all and putting it out there, in surroundings away from the pitch.
The imagery features players of AGF Aarhus, taking in a look that is both on and off the pitch. With Hummel based in Aarhus, AGF are the most local side to the brand and with the shirts championed by those iconic Danish chevrons, it’s only right that both film and footage was captured at somewhere pure in the football sense whilst located at the root of the free-thinking brand. The short film also bottles the energy and sheer volume of support that the game of football brings.
Limited numbers from the Hummel Hive x SoccerBible collection are still available, here.