Joining the animated game and preserving those moments in motion, FC Bayern have collaborated with the bright young things over at Giphy to launch their own bespoke channel.
Just when you thought the sight of Jerome Boateng chowing down on some serious dough was confined to the archives of the dark web, it rises to the surface like a perfectly distilled Bavarian Beer. A partnership that'll provide a character full creative for the club to spread emotions across their channels, it's another smart move from two smart 'brands' (sorry Bayern fans) that are right ahead of the curve of the digital game.
What's more, showing a human side and bottling some light hearted spirit will go along way in an online space. Big players, familiar faces and a harmless double dab. Go on then, what are you waiting for? Check out the full page here. Swish.