Celebrating the global community and support for Arsenal Football Club, PUMA have launched a campaign that travels the world taking in the stories of fans from all over.
Championing the pride of fans and players, this initial video brings all of those whom share a unified passion for the North London club, together.
The campaign draws upon Arsenal being first registered with the word “THE” within the name; a unique detail in football history. The film to launch it features players including Santi Cazorla and Hector Bellerin as well as club legends such as Thierry Henry, Robert Pires and Freddie Ljungberg alongside fans from London, Mumbai, Shanghai and New York. Each offer their own interpretation of what ‘We are THE Arsenal’ means to them.
Going a little further in painting the picture of support as we build closer to the 2016/17 season, four additional films will also be released that give a broader view into the experience of Arsenal fans in Mumbai, Shanghai and New York, as well as London.
You can get kitted up for the 16/17 season here.