Madrid played host to a seventh-gen Tiempo touchdown as Nike and Sergio Ramos showcased the most innovative model from a series rich in footballing history.
For a boot with the word "legend" in its title, it was fitting that a world and multiple European champion was in town to give his blessing to the next chapter of the iconic silo ahead of its official launch next week. Sergio Ramos is a man that defines the Tiempo series; effortless style on and off the pitch, a leader with limitless confidence, and a no nonsense, no gimmicks mentality. Just honest, passionate and smooth style.
Ramos is a man who does his talking on the pitch and that's been apparent throughout his career with his low-key profile away from the game, a trait that followed at the launch of his new boots. A serious but confident approach in answering questions from the media, it was out of the studio and onto the pitch where Ramos' true character shines through. For that's his comfort zone, his literal playground in this case.
Joining local teenagers for a fierce paced game of futsal on the concrete fields surrounding the Spanish capital, Ramos' beaming smile quickly turns to eyes of focus when the ball comes out and the whistle blows. Holding nothing back and getting stuck straight into the mix, Ramos wants to win in everything he takes part in and that's what's made him the champion he is. A legendary captain and one worthy to share a title with the boot he wears.
The Nike Tiempo Legend 7 football boots will be available from July 13th.
