Southampton and Under Armour enter their second season together by launching both home and away kits for the 2017/18 Premier League season. Dipped in 80s style and finished in an elegant design, it's wide stripes at home and thin stripes away for the Saints.
The second season in a seven year deal between the American brand and Southampton FC sees the partnership take inspiration from the 1980-1983 seasons. The home shirt echoes those worn by Saints legends including Kevin Keegan and the club’s all-time top scorer, Mick Channon, with it's wide white stripe down the centre and block red panels running down the sides of the shirt.
The 2017/18 Southampton away shirt sees Under Armour revert to classic stripes so synonymous with the Saints. A thinner design with teal and black colours creates a unique look for the life on the road next season. To launch the new kits, Manolo Gabbiadini, Ryan Bertrand, Fraser Forster and Maya Yoshida have been reimagined by the club as 80s superheroes in an animated adventure. Because, well, because why not? Sometimes, football is still fun.
The players use their powers to rescue stolen designs of the kit from an evil villain, and return them safely to a secret Under Armour lab. Nice to see someone else other than Liverpool stealing things that belong to Southampton.