Nike hold open their famous Montebelluna factory doors as the Tech Craft Pack comes out and the cameras go in. The small town in the north of Italy is home to Nike's top craftsmen, responsible for hand making all of their professional players football boots.
Once the innovation team finalises their plans the focus is on Montebelluna to bring the product to life. The next innovation to come swinging out of the factory gates is the 'Tech Craft' Pack and Nike have taken us inside the production phase as they demonstrate the precision engineering machinery and pixels and programs used to fuse the softest leather with Flyknit technology.
Montebelluna is a small town 40 miles south-east of Venice and a town immersed in the art of shoemaking, this is where the world's best players get their boots custom-made, you'll see 1/4 and 3/4 sizes with no last the same. The home of Nike's master craftsmen, and the birthplace of some of Nike's biggest hitters in recent years, from the Nike Tiempo IV Elite to the Tech Craft we see here.
Made your mind up on the Nike Tech Craft pack yet? Check out our full imagery of the Tiempo, Mercurial, Hypervenom & Magista by clicking each silo.