With milestone after pinnacle smashed by Cristiano Ronaldo, Nike are marking his achievements with a series of seven Mercurial Superfly CR7 boots. The first volcanic installment comes in the shape of 'Savage Beauty'.
There's no denying that Ronaldo took the game by the scruff - aggression, tenacity and a ruthless need to win. Crafting beautiful football with a punch in the jugular, it's only right the series starts with 'Savage Beauty'.
Three Ballon d'Or awards and 500 career goals later - his records stand to be broken, all the while being bettered by the man himself, again in ruthless, commanding and down right awe-inspiring style. The Mercurial Superfly, if it could talk, would command with style just as Ronaldo does with his feet, stance and unrivalled confidence.
Taking inspiration from the volcanic island of Madeira, where Ronaldo was born, the lava laden print is intricate yet ferocious. A collaboration of innovative perfrormance between Nike’s World Headquarters and its expert artisans of craft in Montebelluna, Italy. It's a vibrant, six-color graphic flowing from toe to heel to accentuate Ronaldo’s speed. Supplementary colour on the medial side adds extra flash while a new, smaller CR7 logo appears on the lateral side of the heel and an iridescent white Swoosh complements the design. Serious heat.
The CR7 Chapter 1: Savage Beauty collection will be available later this week.
