Under Armour are celebrating their phenomenal rise in world sports by marking their 20th anniversary with a limited edition Metallic football boot collection. The Spotlight and Clutchfit are wrapped in shining suits as the brand briefly look back before continuing to power ahead into the new season.
Young and fearless with an underdog reputation that has seen them topple the markets biggest hitters across a variety of sports categories. Under Armour's progression in just twenty year is quite incredible. In 2014 the American brand overtook adidas as the #2 sportswear brand in North America, as well as mixing up the American Football market and fitness scene. Under Armour's influential, strong-willed campaigns have been transferred into worldwide success when it comes to sales, and while the brand are still relatively new to European Football, they've captured a wider share of the market with mainstream signings such as Memphis Depay and Granit Xhaka, as well as a improved football footwear collection that boasts the Spotlight and Clutchfit.
Founded in 1996 by former University of Maryland football player, Kevin Plank, Under Armour set out to simply make products that make athletes better, and that's still the goal to this day. The Metallic 20th Anniversary Collection are gleaming jewels in a proud but still young and hungry crown. You can do a lot in twenty years.
Want a pair? Take your pick here.