Nike showcase their 2014 innovations in Madrid
On the day before Nike's biggest boot launch of the year we've flown over to Madrid for a Swoosh takeover in the Spanish capital. With the world's media in attendance Nike took us through its entire collection of footwear, apparel and equipment innovation for players and fans, inspired by the upcoming World Cup Brasil.
Ahead of the main Mercurial event Nike showcased their HyperVenom and Tiempo Legend V colourways to be worn by their players at the World Cup and also presented the new Mercurial Flylite shinpads.
On the event Mark Parker, President and CEO said; “This summer is the ultimate moment for the beautiful game, and the ultimate moment for Nike to revolutionize product design. Moments like this summer in Brasil allow us to supercharge our innovation as we look to provide athletes with every advantage on the world’s greatest stage.”
Nike has also created a collection for players to wear throughout various moments during the tournament. Dubbed the “athlete journey” collection, and overseen by Martin Lotti, Creative Director for Nike Football, outfits players all the way from warm-ups, anthems, playing and training, to media appearances, travel and downtime in the training camp.
“The overall goal was to create iconic and memorable pieces for the players to wear throughout their time in Brasil,” said Lotti. “This is the biggest moment in their football careers; we wanted to deliver players our very best product to help them perform their best on-pitch and inspire them off-pitch.”
Stay tuned for more from Madrid including the full reveal of the 10th generation Nike Mercurial Vapor. What do you think of the innovation summit so far? Let us know.
