Creative Soccer Culture

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Performance Football Apparel

Why The Shorts Are The Best Part Of The 2024 Olympic Football Kits

Picture yourself in the Nike shorts that France are likely to wear in the men’s gold medal match against Spain today like we are. Ditto Japan’s Y-3 style and Guinea’s PUMA pair.

Performance Football Boots

New Boot Brand Sokito Announce DeAndre Yedlin As Ambassador

There’s a new, eco-friendly boot brand in town who go by the name of Sokito, and as they start to get a foot in the game, they’ve just announced the signing of FC Cincinnati’s DeAndre Yedlin, who joins the brand as investor and athlete.

Performance Football Apparel

adidas Launch Ajax 24/25 Third Shirt

Completing their set for the season, Ajax have revealed their new third shirt for 24/25 from adidas. The design draws inspiration from the ‘Amsterdammertje’, the iconic red posts that are so characteristic of the city Amsterdam.

Performance Football Apparel

Athens Kallithea Launch 24/25 Kappa Away Shirt

Taking inspiration from the club’s early years, when their kit combo led to the tongue-in-cheek nickname of “England”, Athens Kallithea have revealed their new away shirt from Kappa for the 24/25 season.

Performance Football Apparel

Inter Milan Launch 24/25 Away Shirt From Nike

Arriving as a tribute to the architecture of Milano and its reinterpretation in the world of fashion, Inter Milan have revealed their new away shirt from Nike for the 24/25 season.

Performance Football Apparel

Man City & PUMA Launch 1999-Inspired Away Shirt For 24/25

Marking the 25th anniversary of one of the most iconic moments in the Club’s history, Manchester City and PUMA reveal the club’s new away shirt for the 24/25 season.

Performance Football Apparel

FC Augsburg & Mizuno Present Club's 24/25 Third Shirt

Completing their 2024/25 wardrobe, FC Augsburg and Mizuno have revealed the club’s new 2024/25 third jersey that celebrates the connection between the club and the history of the city of Augsburg.

Performance Football Apparel

Red Star FC Reveal Their 24/25 Home, Away & Third Shirts From Kappa

Always one to look out for on the kit drop calendar, Red Star FC have revealed their new kit collection for 24/25 from Kappa. Comprised of home, away and third shirts, the set marks the club’s return to Ligue 2.

Performance Football Boots

PUMA Get Loud With The 'Volume Up' Pack

Taking a colourful approach to branding and colour blocking, PUMA drop the ‘Volume Up’ pack, with bold and eye-catching new takes on the latest Future, Ultra and King boots.

Performance Football Apparel

adidas launch AS Roma 24/25 Away Shirt

With a design that draws inspiration from the art scene in the Testaccio neighbourhood of Rome, adidas have launched the AS Roma away kit for the 24/25 season. It will be worn for the first time on 3 August in the friendly match with Olympiakos in Rieti.

Performance Football Apparel

Liverpool & Nike Reveal 24/25 Away Shirt

Set to be worn for the first time in the final game of their U.S. preseason tour, which happens to be against Manchester United, Liverpool have revealed their new away shirt for the 24/25 season from Nike.

Performance Football Apparel

Athens Kallithea Reveal 24/25 Kappa Home Shirt In Signature Fashion

Ready for their return to Greece’s top division for the first time in 18 years, Athens Kallithea FC have revealed their new home shirt from Kappa for the 24/25 season in signature style.

Performance Football Boots

PUMA Launch The Women's 2024 'Brilliance Pack'

Following up last year’s initial drop, PUMA update the lavender hues of the women-specific ‘Brilliance Pack’ with the Future 7, Ultra 5 and King Ultimate, ready for the start of the 24/25 season.

Performance Football Boots

adidas Launch The 'Re-Emergence Pack'

With an element of throwback combined with progression, adidas launch the ‘Re-Emergence Pack’, which sees vibrant new looks for the Predator 24, F50 and COPA Pure 2 ready for the start of the 24/25 season.

Performance Football Apparel

RB Leipzig Launch 24/25 PUMA Third Shirt On Tour In New York

Taking advantage of being on their first U.S. tour, RB Leipzig have launched their new third shirt from PUMA for the 24/25 season, making their big reveal while in New York.

Performance Football Apparel

TSV 1860 Munchen e.V. Drop Sleek Special Edition 'Member Jersey'

Third tier German side TSV 1860 Munich is tapping into the fashion-forward lane occupied by the likes of Venezia and Athens Kallithea with the reveal of a lux-feeling special edition ‘Members Jersey’, produced by exciting new brand, Societas.

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