Creative Soccer Culture

Original Stories

Features

Why Jude Bellingham's First Signature adidas Predator Could Be A Culturally Defining Moment

Having basically been the face of the franchise for well over a year now, Jude Bellingham has just received his first signature edition adidas Predator. But more than a mere acknowledgment of the player’s performances on the pitch, could this represent a defining moment in football culture?

Interviews

Gaining Insight From Zeta Into Real Madrid’s Latest ‘Artist Pack’ Collection

In collaboration with Fundación Real Madrid, adidas has unveiled “Artist Pack”, a new collection of apparel designed by graffiti legend Zeta 1970 that celebrates the intersection between art, sport and social inclusion, and we spoke to the artist to find out more.

Features

Why EA Sports FC Is Fundamental To US Soccer Culture

EA Sports FC 25 delivers yet another screamer in the long standing franchise, but its significance goes beyond the gameplay.

Performance Football Apparel

The Best 24/25 Kit Designs You May Have Missed

With the majority of kits now out for the 24/25 season, we’ve taken the liberty of rounding up what we think are some of the best designs that you might possibly have missed upon their initial release.

Design Books and Magazines

In Review: Black Arsenal — A Fascinating Survey Of Multiculturalism & Innovative Football Jerseys…

Evolving from Barbican talk to impressive book, co-editor Dr Clive Chijioke Nwonka has pinpointed the strong affinity Black people have with the North London club, which inspired recent jersey designs.

Interviews

Jaedyn Shaw On The Olympics, Success & The Beauty Industry In Sport

We recently caught up with Jaedyn Shaw, the youngest member of the gold medal-winning USWNT Olympic squad, and took the opportunity to talk with her about her Olympic experience, what constitutes success, and what it’s like being a role model amongst a host of other topics.

Features

Talking Style & Confidence With Virgil Van Dijk, Cody Gakpo, Jarell Quansah and Marie Höbinger

Taking a beat from a photoshoot for Nike’s latest LFC lifestyle collection, we spoke with Liverpool players, Virgil Van Dijk, Cody Gakpo, Jarell Quansah and Marie Höbinger about the influence and importance of style in their lives.

Interviews

In Conversation | Gary Aspden Lifts The Lid On SPZL F.C.

Following the launch of SPZL F.C., the new collection from the premium adidas Originals sub-label, we caught up with brand curator, Gary Aspden, to find out more about the project, including how Jurgen Klopp became involved.

Mirko Borsche On Bureau Borsche's Introduction To & Impact On Modern Football Culture

Bureau Borsche is the name behind some of the most striking rebrands and kit designs in recent football history, with their work helping to guide the very direction of modern football culture. To find out more about the design studio and their entrance into the world of football, we spoke extensively with founder, Mirko Borsche.

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CREATIVE SOCCER CULTURE

Community

Design Miscellaneous

JW Studios Creates TKPro Lux Slipper & TKPro Adilette

Following Toni Kroos’ retirement from football earlier this year, custom product designer, Jakob Werner has revealed a special TKpro Lux Slipper and TKpro Adilette, created from the former German international’s boots of choice.

Community

Bled FC Founder Nam Kunn’s Experimental Football Jerseys Blend Travel & Cultural Curiosities

Graphic design, photography, magazine-making – the Vietnamese-Parisian has been doing all this and more through his respected creative football studio for over 10 years.

Community

Cacahuètes Sluts founder Fati Rouina spearheads radical football culture moments in Paris

The inclusive grassroots football team that the Algerian-born Parisian founded in 2012 has evolved into a disruptive creative collective that curates diverse events and releases unique merch.

Interviews

Meet Pepe Perretta, The Acclaimed Artist Behind Our Monumental Miami Tifos

The in-demand Argentine breaks down his creative practice over the last two decades after we asked him to create a series of Copa América-inspired flags for our Miami ‘On A Plate’ Creative Soccer Culture Tour party.

Interviews

The Crew Behind ‘The Berlin Edition’ Exhibition Aim To Enlighten Us

Euro 2024 was the hook, using immersive digital storytelling, amazing photography, and compelling essays curated by The Culture Division, Gegenpresse, and Fußball-Woche as bait, to reel us into Berlin’s radical football culture.

Interviews

Henry Rodriguez’s Hair Painting At Our Miami ‘On A Plate’ Party Is Fire

The buzzy barber, aka @papiblendzz, opens up about his signature flames style, growing up surrounded by football, and the hot creativity of Miami.

News

Émile-Samory Fofana Levels Up His Football Qamis With adidas

In his own words, the rising French-Malian artist talks about designing and photographing functional football qamis, in collaboration with adidas, to playfully showcase his African roots.

Interviews

How Inspector Nuggs Designed Our Dope “On A Plate” Creative Soccer Culture Tour Mementos

We touch base with the Cheddar-based tattoo artist and graphic designer who nailed this Creative Soccer Culture commission with flair and originality.

Lifestyle

Lifestyle Clothing

Arsenal Get A New Lifestyle Collection From adidas Originals

Taking a trip down retro town, Arsenal become the latest club to receive a throwback collection courtesy of adidas Originals. The lifestyle set features track tops, bottoms, t-shirts, hoodies and Gazelles, and will be worn by the players ahead of upcoming fixtures.

Lifestyle Clothing

adidas SPZL F.C. Presents Club-Specific Capsules For Aberdeen, Nottingham Forest & Leeds United

Following on from its initial unveiling last month, adidas SPZL F.C. returns with club-specific capsule collections for Leeds United, Nottingham Forest and Aberdeen.

Lifestyle Sneakers

PUMA & FENTY Present The Latest Set Of Their King-Inspired Avanti Model

Set for AW24, global icon Rihanna and PUMA have launched two new colourways of their coveted FENTY x PUMA Avanti sneaker. Arriving in a choice of “Warm White” or “Club Red”, it’s reinvented with premium leather, touches of gold, and retro gum soles.

Lifestyle Clothing

LA Galaxy & LA-Based Sworn To Us Launch Limited Edition Retail Collection

Continuing to bridge the gap of sub-cultures that make Los Angeles a unique and globally recognised city, the LA Galaxy has revealed a new collection produced in collaboration with Los Angeles-based streetwear brand Sworn To Us.

Lifestyle Clothing

Equipo FC & AC Saen Saep Collaborate For Frutas Equipo FC Capsule

Bringing back a flavour of summer, creative studio Equipo FC joins creative collective club, AC Saen Saep for a collaborative collection called FRUTAS EQUIPO FC, which is inspired by the citrus fruits of both Thailand and Spain.

Lifestyle Clothing

Arsenal & Aries Collaborate On First-Of-Its-Kind Streetwear Collection

Arriving as the club’s first ever independent streetwear partnership and the brand’s first foray into the Premier League, Arsenal have launched a limited-edition collection with London-based luxury streetwear brand Aries.

Lifestyle Clothing

MEYBA Collaborate With fabric For Limited Edition Football Shirt

Celebrating the iconic London club’s 25th anniversary in style, cult football brand MEYBA have partnered with fabric for a limited edition football jersey.

Lifestyle Clothing

adidas Introduce The MUFC x George Best Collection

Paying tribute to one of the club’s greatest players of all-time, adidas and Manchester United unveil the adidas x MUFC x George Best collection, which draws design inspiration from the 1967/68 season.

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