Inside House of Merc, Pro:Direct's World Cup Pop-Up

Pro:Direct and Nike’s House of Merc World Cup pop-up opens its doors this weekend, a dedicated football space, built around Nike’s Mercurial universe and the wider culture surrounding the game.

LEGO Serves up a Special for the Kids With New Collab Collection With Nike

Two absolute powerhouses have come together ahead of the World Cup, with Nike and LEGO teaming up for a collection purely for kids.

Umbro & WOEI Goes Back To Its Grassroots

Umbro knows ball. WOEI knows sneakers. Together, naturally, they’ve made something that sits right in the sweet spot between terrace, touchline and training ground.

Closer Look at the Nike x Palace England Collection

With Palace’s involvement in football over the years, a link up with Nike and for an official England collection always felt like a matter of when, not if. The crossover between football culture and London streetwear has been bubbling for a fair old while now, and with this new drop as part of Nike’s wider “x2” series, it finally feels like everything’s clicked into place.

Real Madrid & adidas Tweak Tradition For Club's 26/27 Home Shirt

For the upcoming 26/27 season for Real Madrid, it’s a case of out with the old and in with the… old? Well, in the managerial hot seat at least. But the club’s new home kit from adidas has a fresh feel about it at least.

Chelsea & Nike Prove Less Is More With 26/27 Home Kit

Chelsea and Nike’s clean 2026/27 home jersey is a timely reminder that when it comes to kits, less can still be more.

A Pro:Direct x Nike World Cup Takeover Is Landing in New York

After 21 years, the Swoosh is going back to one of its most storied addresses alongside Pro:Direct: Mercer Street.

FCSB 25/26 Home Kit: Heritage with Voltage

Paid Partnership

FCSB’s 2025/26 home kit feels almost plugged directly into the present.

Digital Cover | Christian Pulisic Explores Self Expression, Creativity, and Composure

As the World Cup rapidly approaches, Christian Pulisic steps into SoccerBible’s Digital Cover spotlight, reflecting on pressure, self-expression, and the journey from Pennsylvania to the global stage.

Sergiño Dest: Playing Fearless

Sergiño Dest has never been built for safe football, which is probably why his game still feels so refreshing.

Ricardo Pepi: Instinct, Identity, and the Next Chapter

Ricardo Pepi has always had that striker thing, that belief that the ball will eventually fall where it needs to. Miss one, move on. The next one is coming kind of thing.

Nike Is Already Winning the World Cup Collab War

Before a ball has even rolled across North America, Nike has already started to treat the 2026 World Cup like something far bigger than a tournament.

Folarin Balogun: From London, With Pressure

Folarin Balogun knows what pressure feels like. He has grown up with it, played through it, moved because of it, and, more recently, learned how to make it work for him.

How Spotify Turned Its Barça Collab Into Football’s Most Anticipated Drop

There was a time, not so long ago, when shirt sponsors simply sat there and did their thing.

The World Cup Where Everybody Is Somebody

There’s something about a football tournament that makes the whole world feel briefly understandable.

Meet Sam Handy, the Man Steering adidas Football

Most kids grow up dreaming of influencing the game from on the pitch, being the next Messi. Not many will grow up dreaming of shaping it from off the pitch. In fact, few probably even spare that side of the game a passing thought. But for Sam Handy, General Manager of Football at adidas, that’s his 24/7.

Umbro & WOEI Goes Back To Its Grassroots

Umbro knows ball. WOEI knows sneakers. Together, naturally, they’ve made something that sits right in the sweet spot between terrace, touchline and training ground.

Closer Look at the Nike x Palace England Collection

With Palace’s involvement in football over the years, a link up with Nike and for an official England collection always felt like a matter of when, not if. The crossover between football culture and London streetwear has been bubbling for a fair old while now, and with this new drop as part of Nike’s wider “x2” series, it finally feels like everything’s clicked into place.

Les Bleus, But Make It Jacquemus

Nike's Jacquemus World Cup collection is exactly what we expected only, well, better.

Palace’s Nike England Collab Is Weird, Brilliant, and Exactly Right

Let’s not beat around the bush here, okay: Palace’s World Cup Nike collaboration absolutely slaps, doesn’t it?

Kith & adidas Have Built An Entire Messi Universe

Lionel Messi has linked with Ronnie Fieg's Kith and adidas Football for a World Cup-ready collection that treats his legacy like a global design language.

New Balance & Stone Island Return for Summer 26 Capsule

One of the game’s most highly anticipated crossovers returns for their ‘S026’ drop, as New Balance and Stone Island call upon stars Bukayo Saka and Endrick to front their latest capsule in style.

The Nike Air Force 1 x AIK Is Where Football Heritage Meets Handcrafted Art

In a collaboration that fuses football culture with sneaker craftsmanship, Swedish club AIK has unveiled an ultra-limited edition Nike Air Force 1 AIK, created in partnership with renowned sneaker artist Viktor Pyk.

The Nike Mad 90 Pack Connects the On-Pitch Past With the Streetwear Present

Digging into their heritage once more, Nike drop the Mad 90 Pack, which connects Nike Football’s most iconic boot eras to the present through the Air Max 90, led by the people who grew up with them.