To celebrate 30 years of adidas and Zinedine Zidane, one of the greatest partnerships in football, the Three Stripes have revealed a beautifully elegant special edition Predator that’s matched only by the Frenchman’s playing style.
Modern football rebrands are pretty predictable. When a club suddenly feels like it needs to feel contemporary, sans-serif is locked in, historical details dug up and, several hundred words of brand strategy later, you end up with something that tends to look like every other rebrand.
The centre of attention but often overlooked, the humble football is the essence of the game. Doesn’t quite come in all shapes and sizes (spherical is essential) but it does come in some pretty radical looks these days.
“There’s a lot of shouting with boots in the space,” says Ben Chehebar. “We didn’t want to add to that noise.” Spend any amount of time looking at football boots right now and you’ll understand what Chehebar, the founder and creative director of Eleven, means.
Kylian Mbappé has spent most of his adult life being described like a future event.
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To celebrate 30 years of adidas and Zinedine Zidane, one of the greatest partnerships in football, the Three Stripes have revealed a beautifully elegant special edition Predator that’s matched only by the Frenchman’s playing style.
For Mohammed Balah, football didn't begin beneath floodlights or inside the managed ecosystem of a youth academy. It began on the streets of Gaza.
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