No stranger to experiential spaces, Nike brings the small-sided game and latest innovations to downtown Vancouver. Introducing 'The Nike Underground'.
The Women's World Cup is in serious strides. Not short of entertainment on the pitch Nike has added clout off the pitch, opening 'The Nike Underground'. Situated in downtown Vancouver it is a unique pop-up experience that enables us mega fans and players to experience the latest soccer innovations the brand has to offer and take part in a fast-paced, small-sided tournament.
Shaped around Nike's #NOMAYBES campaign, the space is geared with technology. The 'Innovation Studio' features a compelling display of the technology available to 11 Nike-sponsored women’s teams currently competing in Canada — Australia, Brazil, China, England, France, the Netherlands, New Zealand, Nigeria, Norway, South Korea, and the United States. An apparel customization area allows consumers the opportunity to personalize T-shirts, sports bras and federation jerseys. In addition, the 'Boot Room' enables trial of the latest Nike boots, including the 2015 Nike Women’s World Cup Pack which includes Hypervenom II, Mercurial, Magista, and Tiempo - currently being worn by some of the best players in the world who have gathered in Canada for the biggest tournament going.
The Nike Underground opens to the public on June 16th and will be open Wednesday through Sunday, from 12 p.m. PST to 6 p.m. PST. and is located two blocks from BC Place at the CBC Vancouver Broadcast Centre, 775 Cambie Street. The WWC Pack is available from various stockists now including Pro-Direct Soccer. Serious colour.
