Forget that Schweinsteiger is now a Manchester United player and the rumours that Müller may well follow suit soon, this tongue-in-cheek campaign from Amsterdam based 180 is cleverly delivered.
The main objective being to present the partnership between FC Bayern and courier devotees, DHL off the back of the launch of the official club store in China. In doing so, creative agency 180 took a portrait approach that saw five players look deep into the camera demonstrating their skills with various products on offer and carrying that famous Bayern Munich logo. The modern game eh, you've got to appreciate all its angles.
180 are the creative studio that have worked on many football inspired projects - From Bayern to Barcelona of sorts through the Qatar Airways holiday campaign. Each bringing together some of the biggest names in the game, they're any agency with an unimaginable wealth of experience as clearly world beating aspirations. Hats off.
One for the marketeer football aficionados - The next one's on you Arjen, milk 2 sugars.
