Advertising & Branding

Neymar: Nike's Next Great Signature Athlete?

After his second signature shoe, is Neymar on course to follow Cristiano Ronaldo and become Nike's next great signature athlete?

Advertising & Branding

#OriginalSuperstar BTS with David Beckham

adidas Originals have gone behind the scenes with David Beckham to talk all things Superstar after his recent appearance in the new #OriginalSuperstar film.

Advertising & Branding

New Balance Football Launch Imminent

New Balance's much anticipated dive into the world of football finally has an official date. Arriving at SB HQ this morning was an invite marking Wednesday 4th February as the day the brand returns to the beautiful game.

Advertising & Branding

PUMA Launch "Power vs. Accuracy" Film

PUMA mark the launch of the second-generation evoPOWER by reeling in Cesc Fàbregas and Mario Balotelli to star in a new film playing on the increased accuracy and power of the boot.

Advertising & Branding

adidas Launch #ThereWillBeHaters Film

"Bring on the hate" - That's the message from adidas in their brand new campaign for their 2015 boot range. Luis Suárez, Garteh Bale, James Rodríguez and Karim Benzema star in the provocative film that lights a spark under the world of football.

Advertising & Branding

#OriginalSuperstar Film ft. David Beckham & More

David Beckham gets his first video spot of 2015, staring in the new #OriginalSuperstar film from adidas Originals alongside Pharrell Williams, Rita Ora & Damian Lillard.

Advertising & Branding

Ninety Years Young

For Issue No.2 of the SoccerBible Magazine we visited Umbro HQ in Manchester to see how the brand ticks and to speak to Paul Nugent, VP of Global Marketing, a man who's been with the Double Diamond throughout the numerous changes in ownership.

Advertising & Branding

Our Top 10 Football Ads 2014

A huge World Cup year of football saw brands go toe-to-toe on every terrace at every game to try and create as much buzz as possible around their players. We struggled to nail down our overall favourite so here's our top ten football ads of 2014.

Advertising & Branding

adidas Unveil Kieran Gibbs at LDN19

Arsenal and England full back Kieran Gibbs was officially unveiled as an adidas player at Pro-Direct LDN19 this week.

Advertising & Branding

adidas 'Gameday Plus' Episode 6

It's a Real Madrid special in this weeks sixth episode of adidas Gameday Plus Series, which goes behind the scenes with ten-times Champions League winners Real Madrid.

Advertising & Branding

Adidas Gameday Plus Episode 5

Atsuto Uchida, Bastian Schweinsteiger & Chelsea F.C. take on the adidas Gameday Plus challenge in the fifth episode of this season's adidas Gameday Plus Series.