Creative Soccer Culture

SETTPACE Imagines Juventus x Gucci Hookup

Graphic designer SETTPACE revisits a classic from the back catalogue, creating a concept shirt for the dream team pairing of Juventus and luxury fashion house, Gucci. A match made in designer heaven…

Think of fashion and style and you inevitably think of Italy. Think of Italian fashion and you’re going to arrive pretty quickly at Gucci. Then, taking a slightly different tack, think of great Italian footballing teams and Juventus will be chief among them. So when living in the realms of concept creations, where the most unlikeliest of pairings can be brought together for the most pleasing of presentations, seeing the Bianconeri coming together with Gucci always has the potential to pique our interest.

Once again executed by SETTPACE, creator of such gems as Liverpool x Maison Margiela and Inter x Marcelo Burlon, the Juventus x Gucci shirt sees a textured pattern in the white base joined by green, red and gold accents. The club crest sits centrally on the chest glimmering gold, with the branding shifting to the front of the shoulder. It’s an interest positioning, leaving the centre chest band, with red flanked on the upper and lower by green, unblemished other than by the aforementioned resplendent club crest.

The Jeep sponsor logo sits below the chest band, while the Three Stripes in green sit on the shoulders, leading down from the green collar.

See more of SETTPACE's work here.

Author
Daniel Jones

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