Collaborating with creatives, Brentford have continued where they left off last season and have worked with agency Article and photographer Matt Davis to launch their 2016/17 kits under a campaign entitled 'Made of Brentford'.
Putting the club at the heart of the community, it is a campaign that has been shot with simple but effective measure and dollops of sentiment. Using a combination of fans as well as players that have all been photographed in the same style as well as locations the 'Made of Brentford' theme carries a message that it's the fans, people and places that make the club what it is, not just the players. You've got to have time for that.
You can see more of the work that Brentford and Article have done together here.
