Slam Jam & Nike Team Up For Special T90 Event

In case you missed it, Nike are bringing T90 back, and we’re all for it. So too, it would seem, are Italian street label, Slam Jam, who partnered with Nike for a special show ahead of the official retail launch date of the highly anticipated T90 III shoes. The event itself saw T90 return, not with a whisper, but a war cry—reborn in an absolute spectacle that fused the past, present, and future of football culture. Teaming up with visionary creative agency ILL-STUDIO and radical French choreographers (LA)HORDE, the Swoosh and Slam Jam reshaped the very essence of the game, transforming its rituals into an avant-garde performance.

The event itself saw T90 return, not with a whisper, but a war cry for the hundreds of fans in attendance—reborn in an absolute spectacle that fused the past, present, and future of football culture. Teaming up with visionary creative agency ILL-STUDIO and radical French choreographers (LA)HORDE, the Swoosh and Slam Jam reshaped the very essence of the game, transforming its rituals into an avant-garde performance.

With scenography crafted alongside Tom Schneider, the project hacked the raw energy of the stadium, reprogramming floodlights into cinematic beacons that illuminated a battleground where football’s tribal intensity met the grandeur of ancient mythology. Movement, sound, and light collided in a hypnotic display—like a football chant made tangible, reverberating through the space in electric waves.

The ultra-modern aesthetic drew from the brutalist geometry of stadium architecture, where classical compositions of mythology intertwine with the visceral passion of the terraces. The result? A theatre of greatness, where football is more than a sport—it’s legend reborn.

Have you got your new pair of Nike T90 III yet? If not, head here to remedy the situation...