Creative Soccer Culture

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Lifestyle Clothing

Umbro Drop 1966 World Cup "Unforgotten" Capsule

Umbro dive into their prestigious 94-year footballing history for Spring/Summer 2018 to discover a long-lost World Cup story that’s never been told. It starts back in 1966 when Harold Humphreys, Umbro’s founder, decided that Umbro would dominate that year’s World Cup in England.

Lifestyle Clothing

Hurley Release World Cup National Team Collection

Hurley, Nike's surf arm, are making World Cup waves this summer with the launch of their National Team Collection of Phantom board shorts. Team crests and colourways create patriotic patterns from the turf to the beach.

Lifestyle Clothing

Umbro USA Present the Metropolis Soccer League Collection

Bringing football beats to a hip hop backdrop, Umbro have teamed up with New York photographer Mel D Cole for their latest release - The Mel D. Cole Metropolis Soccer League Collection.

Lifestyle Sneakers

New Balance Release Celtic '247' Shoe

New Balance have given the iconic '247' shoe a Celtic makeover. A special edition instalment that brings football and lifestyle together with robust character.

Lifestyle Clothing

Devanté Cole Launches 44 LDN Brand With SS18 Collection

Wigan Athletic striker Devanté Cole has launched his own clothing label 4 4 L D N, and features in a debut lookbook to showcase the SS18 collection. The London-based fashion house led by Cole features caps, tees, and tracksuits in the inaugural drop.

Lifestyle Clothing

Patta x Umbro 2018 Jersey Collection

Putting the football shirt proudly back in its place, Patta have released their second range of inspired jerseys as part of an ongoing collaboration with Umbro featuring heroic Ajax goalkeeper Stanley Menzo.

Lifestyle Sneakers

adidas Football Launch The Nemeziz TR Mid-Cut Sneakers

The adidas collared collection welcomes a new addition as the Nemeziz joins the mid-cut cult. The football-inspired sneaker silhouette rises up to the mid-cut platform in two street styled colourways.

Lifestyle Clothing

adidas Spezial Launch SS18 Collection

The adidas Spezial series rolls into a fourth collaborative year as the Spring/Summer 2018 collection is unveiled. The creative force behind the label, Gary Aspden, has taken the archival line to Ibiza for a lookbook of summer vibes and graphic game.

Lifestyle Clothing

adidas Originals x NEIGHBORHOOD Game Jersey

Inspired by Japan's historical special police force, the Shinsengumi, adidas Originals and NEIGHBORHOOD have collaborated to produce a special edition capsule release in the shape of this 'Game Jersey'.

Lifestyle Miscellaneous

Gary Aspden Talks to END About The adidas SPZL SS18 Collection

Setting the tone and exploring the inspiration behind another tailored drop from the house of SPEZIAL, Gary Aspden sat down with END to deliver the details on a collection that celebrates the 30th anniversary of the second "Summer of Love".

Lifestyle Sneakers

adidas Launch the Predator Tango 18+ "Nite Crawler"

The adidas shadow play continues as the Predator Tango 18+ plummets into the "Nite Crawler" darkness. It's all laceless lifestyle in low-key vibes.

Lifestyle Sneakers

Nike Air Max 270 "Medium Olive"

Nike shift another gear on the road to Air Max Day 2018 by launching the latest Air Max 270 silhouette in a "Medium Olive" colourway. The hybrid sneaker, which has already been worn by Alexis Sanchez, is set to drop on March 2.

Lifestyle Sneakers

Gosha Rubchinskiy Drops New SS18 Apparel & Sneakers

Gosha Rubchinskiy's second SS18 drop has landed with a strong selection of apparel and footwear from his football-inspired collaboration with adidas. Twisted trends meet retro vibes as Spring/Summer begins to take shape.

Lifestyle Clothing

ALIFE & Umbro Drop Checkerboard Soccer Jerseys

Umbro have partnered up with NYC-based lifestyle creatives ALIFE to drop a football-inspired collaboration of long sleeve soccer jerseys. The duo of checkerboard vibes land in black and white with throwback taste.

Lifestyle Clothing

F.C. Real Bristol Drop Second SS18 Collection

F.C. Real Bristol make it a quick-fire double of fresh threads by launching their second drop from the Spring/Summer 2018 collection. More lively football-inspired trends throw themselves across one of the most creative collabs to merge football and lifestyle.

Lifestyle Clothing

F.C.R.B. Reversible Jackets Headline First SS18 Drop

F.C. Real Bristol launch the first drop from their upcoming 2018 Spring/Summer collection with a lively football-inspired front. The collection of bold reversible souvenir jackets providing the statement pieces for the capsule.

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