Creative Soccer Culture

adidas Spezial Launch SS18 Collection

The adidas Spezial series rolls into a fourth collaborative year as the Spring/Summer 2018 collection is unveiled. The creative force behind the label, Gary Aspden, has taken the archival line to Ibiza for a lookbook of summer vibes and graphic game.

Inspired by The Second Summer of Love, the SS18 collection takes on a theme borrowed from late 1980s Britain that celebrates the rise of acid house music and the explosion of illegal rave parties. The white isle provided the backdrop for the SPZL collection to blend adidas' rich sporting heritage with the birth of British rave culture.

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The lookbook, shot by renown British photographer Kevin Cummins, highlights the bold graphics and pastel colours of the new collection, which includes a range of jackets, crewnecks and t-shirts. Beach towels and sneakers are also included in the capsule that's set to be delivered in two drops; the first on March 9, and a second release on March 23.

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Watch Gary Aspden talk to END about the adidas SPZL SS18 Collection here.

Author
joe.andrews

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