Dining from the top table of a fashion scene and bringing it closer to the summer's on pitch party, YOOX have an assembled an elite team of their own to embrace the globe's greatest sporting spectacle. An exclusive t-shirt and sweatshirt collection entitled #YOOXSOCCERCOUTURE it's a range that sees 14 designers come together in time for the World Cup.
Making waves in their own way, the #YOOXSOCCERCOUTURE capsule collection sees some of the world’s most fashion-forward brands take the field with YOOX. Each one has interpreted their nationalities through prints, unique designs and sentimental style. Each piece is shown in the video above.
From Brazil’s Isolda, where the cradle of football stands, and Spain’s Delpozo where la Roja is majestically redefining the game while the brand is doing the same for the codes of Couture, to Kolor from Japan, which simply plays with color, and Glenn Martens’ Y/Project, who shows that he is a real red devil. Esteban Cortazar, who represents Colombia, has chosen the butterfly because it is very symbolic in the country; Koché, whose PSG jersey project redefined the world of sportswear recently, reveals the energetic colors of France, as well as Marques’Almeida who takes the field with an abstraction of the Portuguese flag while still feeling sporty and Vivienne Westwood’s support for many of the most important world challenges, which need global cheer just like the big game.
Paying homage to the dominant look of Eastern European aesthetics, YOOX worked with two designers from the host country - Russian label 'Walk of Shame' and Moscow-based fashion designer Alexander Terekhov, who both represent the host nation in two different ways.
The #YOOXSOCCERCOUTURE all-star team is composed of:
Belgium - Y/Project
Brazil - Isolda
Colombia - Esteban Cortazar
England - Vivienne Westwood
France - Koché
Germany - 11 by Boris Bidjan Saberi
Japan - Kolor
Portugal - Marques’Almeida
Russia - Alexander Terekhov
Russia - Walk of Shame
Senegal - Nio Far x Mwami
South Korea - pushBUTTON
Spain - Delpozo
Switzerland – Ottolinger
Proceeds from the sale of the collection will benefit 'Stars for Children', the charity founded by the Russian football player, Alexander Kerzhakov, to support and help needy children, providing them with assistance and introducing them to sport.
The #YOOXSOCCERCOUTURE capsule collection is available exclusively available through YOOX.
