Following the kick-off of the 2018/2019 football season, creative agency Wieden+Kennedy London has unveiled its new football kit with a twist. Playing on the increased competition for branded space on modern football shirts, W+K deliver an exaggerated design of sponsored style.
Every single logo featured on the all white kit is a client of Wieden+Kennedy as the agency share the love across the shirt, shorts and socks with the brand's respective identities. More sponsors than a South American club trying to solve a financial crisis, this.
A clever and alternative way of self promotion, there's even space reserved for the agency's next client. To clear things up, the W+K London FC kit won't be available for sale but what you can do is pick up some Lurpak and a pack of Bud Lights from Sainsbury's on the way home tonight. That will make them equally as happy.
It's intriguing. We're actually uncomfortably okay with it. It's disgusting, but we want more, we think...
