Fronted by Paul Pogba, adidas Originals have released their October P.O.D. System Campaign with Manchester United midfielder and France World Cup winner Paul Pogba. Dropping two new colourways of the P.O.D-S3.1 Silhouette, the collection has been unveiled under the mantra of "Great Alone, Better Together".
Building on the campaign motif, adidas Originals revisits the P.O.D-S3.1 silhouette with a new campaign featuring a Manchester United's Paul Pogba. In order to shine a light on the newest iterations of the P.O.D-S3.1 sneaker, the Frenchman fronts the adidas Originals campaign as one of football's most vibrant personalities and a true sporting creator.
Set in the suburbs of Paris, Pogba adopts the role of storyteller allowing him to revisit his upbringing and shine a light on those that have continued to support him. Highlighting the foundational part that family and friends have played in Pogba's story, the campaign demonstrates that just like the design of the P.O.D-S3.1 silhouette, you can be great alone but you are always better together.
Eschewing the notion of the traditional superstar, the October P.O.D-S3.1 campaign is a celebration of community. Though a recollection of his own upbringing, Pogba tells the narrative through the lens of current day Parisian youth, emphasising the importance of family and friends. Underpinned by the belief that it is those who are around you that magnify you, the campaign is a touching ode to those that have helped to make Pogba who he is today.
Returning in two new coluorways, October's offering of P.O.D-S3.1 sneakers places the franchise firmly at centre stage. Informed by an interconnection of archive aesthetics and progressive design perspectives, the P.O.D-S3.1 silhouette draws on Adidas Originals' collective memory creating a product that is truly greater than the sum of its parts.
The October Adidas Originals P.O.D.System-S3.1 silhouette will go on sale from the 18th October.
