Paris Saint-Germain continue to make serious strides into the world of fashion, carving their own path where others dare not follow. While they strive for major success on the pitch, the last few years have seen them bat aside the barriers between performance and style off it, with an unprecedented number of collabs leading to a domination of the football x fashion scene that looks set to continue in 2019.
From one of the biggest cross-sport collaborations of all time to experimental walks in the fashion world, PSG continue to blaze their own trail, taking us on the most unexpected of journeys. Here we cast an eye back over the major releases that have marked their progression from a football club to one of the hottest hook-ups in town.
Starting off way back in 2015, PSG hooked up with French fashion label CIVISSUM for a collection that echoed the elegance, pride and commitment of the club. A steady start, but it was the first steps on the road to bigger things…
PSG then hooked up with Hirofumi Kiyonaga in 2015 for the first of three collections that culminated in 2017. The SOPHNET. founder took the elite ethos and class of the club and infused the collections with appropriate levels of Parisian charm. Some serious swag on show throughout.
September 2017 saw PSG well and truly break out from the expected. Collaborating with Koché for the first time, the collection reworked a series of iconic shirts straight-up for the catwalk, demonstrating the club's intent to lead the football charge on the fashion world.
Arriving as part of the Stones’ ‘NO FILTER’ tour of 2017, this capsule collection saw a number of lifestyle pieces licked with that famous Rolling Stones logo. With so much flavour on show, this was understandably an incredibly coveted collab and it gave of a sense of how PSG were beginning to be viewed from outside the realms of the beautiful game.
2018 was the year where things really ramped to another level for PSG, and it started with their link up for the Blune x Commune de Paris collection. It paired the club’s iconic colours with the tailored approach of Commune de Paris and Blune and included everything from outerwear through to denim get ups.
Pitti Immagine Uomo 94 is one of the world's most renowned fashion industry events, and PSG were the only logical choice to appear as part of the ‘FANATIC FEELINGS’ exhibition that looked at how football has found its way in fashion. Tailor-made, and yet another indication of PSG’s increasing influence in the fashion scene.
This one was huge. Rumoured for months, the hype for this launch grew to exceptional levels as superstars such as Justin Timberlake and Travis Scott dropped sneak peeks at the premium collection. And it didn't fail to deliver, both on-pitch and off it.
Slightly more divisive in terms of appeal this one, but it was a far clearer step into the realms of fashion, following on from the Koché collab and the Pitti Immagine Uomo 94 appearance. Indian designer Manish Arora put together this colourful capsule for the catwalks of Paris Fashion Week. Only one club that could pull this off...
Approaching with a more contemporary edge, the Club 75 link up debuted in October 2018 and debuted at Hypefest – yet another indication of the club’s increasing influence and appeal as a brand.
Continuing the focus on youth cultures, the next link up arrived at the end of November 2018 with Japanese streetwear brand, BAPE. The ultra-limited 13-piece capsule was heavily sought-after, and took the PSG label firmly into streetwear circles.
Sticking with the Japanese connection, and Edifice were the next fashion label to be unleashed on the PSG name. Representing yet another step in their 2018 mission to transition into premium spaces beyond the traditional football scene, the PSG x Edifice capsule continued to move away from the ‘replica’ category and further into genuine streetwear pieces that mixed comfortably with lifestyle outfits.
A little bonus extra dropped just in time for Christmas, because underwear were clearly what was missing from the PSG lifestyle repertoire. Designed between London and Paris, modelled in Annecy, handmade in the workshops of Valence and Vila Nova de Famalicão in Portugal, and all in cotton that respects the body, the environment and production methods, these were some seriously fancy pants.
Dressing the team since 2014, PSG renewed their partnership with Hugo Boss in November 2018. The German fashion giants have been keeping the players looking sharp in chic suits and cashmere coats, but January 2019 saw the launch of the first ‘lifestyle’ collection between the pair, offering a more accessible avenue into the pure style that the club has come to epitomise.
