Creative Soccer Culture

adidas Spezial Launch First SS19 Collection

Returning for Spring/Summer 2019, adidas Spezial focus on the vibrant culture and style of the city of London with a collection of sneakers and clothing pieces that blend iconic adidas silhouettes with modern and timeless influences from the English capital.

The SS19 Spezial collection sees adidas Originals tell a story through London’s multicultural population and draws influence from Robert “Brooksy” Brooks, a character central to the evolution of Spezial. Drawing from London’s rich heritage within adidas collector culture, the collection - released across two drops - uses Robert “Brooksy“ Brooks' personal adidas collection and his life in the capital as a source of inspiration.

The SS19 range features a vibrant collection of iconic adidas staples, reinterpreted and updated for a modern audience. Jackets, football jerseys, tees and hoodies make up the clothing side of things, while the collection also pays tribute to London’s heritage in sneaker culture and sportswear, with a renewed focus on adidas’ back catalogue of running shoes.

The first sneaker drop of SS19 features the SL80 (A) SPZL, designed in a new bright orange colorway, as well as two new iterations of the Whalley SPZL, as well as a Norfu SPZL model, and AS 520 SPZL. The ZX530 SPZL, a continuation of the original SPEZIAL footwear release, is inspired by a personal favorite shoe from Robert’s own collection.

This season’s apparel continues the theme with the bright orange Wardour military jacket, aimed squarely at SPEZIAL’s loyal terrace consumer, and the Gilbraith overshirt in clear blue which, alongside the Banktop overhead hooded top, combines utilitarianism with SPEZIAL’s commitment to traditional adidas design language. Other highlights include the Anton parka and McAdam tracksuit as modern, tailored interpretations of the classic adidas Beckenbauer tracksuit. The standout Lymwood jersey, a football-inspired piece, features a sublimated mod trefoil repeater pattern in the fabric.

The first installment of the adidas SPEZIAL SS19 collection will launch March 8 on adidas.co.uk/spezial

Author
joe.andrews

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.