Creative Soccer Culture

Edifice x PSG Reveal SS19 Collaborative Collection

Japanese fashion label Edifice have revealed a second collaboration with French Champions Paris Saint-Germain for Spring/Summer 2019. Following their debut capsule for AW18, the partnership makes further strides to keep PSG at the very forefront of streetwear style in football.

The SS19 collection doesn't stray too far from the trends of the AW18 drop, with simplistic colours of white, navy and black keeping things low-key. That drop sold out almost immediately so you can expect the same to happen this time around. The latest capsule, which will be available to pre-order this weekend in Tokyo's PSG store features zip hoodies, side emblem long-sleeve tees, hooded jackets and logo printed trousers, along with a collection of luggage and accessories – with more pieces set to be unveiled when the collection drops.

PSG have already consolidated their position as streetwear kings thanks to partnerships with the Jordan Brand for their Champions League kits, and a collaboration with another Japanese streetwear label in BAPEPSG have worked relentlessly to transition their brand into premium spaces beyond the traditional football scene, and you'd have to say that it's working. The likes of Mbappe and Neymar are the stylised ringleaders on the pitch, and off it the club are welcoming celebrity after celebrity through the doors of the Parc des Princes. This link-up in a part of the world that has such strong influence on streetwear is another well calculated and well executed move.

Shop the full PSG x Edifice SS19 collection from March 9 at baycrews.jp

Author
joe.andrews

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