Creative Soccer Culture

adidas x SneakersBR Launch Brazilian "City Icons 2019" Pack

As the domestic season wraps up and attentions turn towards the summer tournaments adidas Football have collaborated with Brazilian sneaker blog SneakerBR to create the 'City Icons 2019' jersey pack to mark this summer's Copa America.

The unique collaboration sees three of Brazil's top sneaker stores link up with three of Sao Paulo's hottest food outlets for an intriguing trio of jersey designs. The stores are Guadalupe, Maze, and Your ID — and the restaurants are — Heat Deli, ZDeli Sandwiches, and Fôrno. Paired off with the store being the club crest and the restaurant becoming the shirt sponsor, it's a celebration of local lifestyle.

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As well as the jerseys, all three participating restaurants will also create a special menu inspired by Brazilian street food that's typically sold outside local football stadiums. Yeah, you might have just stumbled across one of the most random football shirts you'll ever own. Try explaining that one when your mate asks whose shirt that is. A limited number of the shirts will be available at the Guadalupe Store, Maze and Your ID Store on June 2.

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It wouldn't be a summer tournament without a bit of custom jersey flair would it...

Author
joe.andrews

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