Creative Soccer Culture

Nike F.C. Launch July 2019 Clothing Updates

Nike F.C. have rolled out their latest batch of clothing updates for July 2019 with shades of green and grey wrapping around the collection that has one eye on the autumn season. Patterns and pastels are the themes of the re-fresh as Nike approach the 2019/20 season with an updated aesthetic on their football-meets-lifestyle collection.

Following on from the SS18 collection which launch a year ago, the July 2019 release sees statement pieces adopt typically strong Nike F.C branding across tees, vests, hoodies, trackpants and various accessories including caps, socks, bags and a football. The Nike F.C 'club crest' sits in a central position on two football-styled jerseys which throw 'Nike Football' branding in various languages onto the traditional shirt sponsor position; it's a graphic approach which is taken from the recently released new-generation Mercurial football boots.

The Nike F.C. July updates coincide with the release of the latest Paris Saint Germain x Jordan collaborative capsule, and almost serves as a more 'club neutral' alternative to the hyped collection fronted by the Parisians. Nike have used their Nike F.C. label to serve a market of playground football with a stylised, streetwear edge. A more lifestyle focused approach to replica that blends the borders of on pitch and off pitch wear.

24-nike-fc-july-2019.jpg

Shop the full Nike F.C. clothing collection at prodirectsoccer.com

Author
joe.andrews

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.