Ahead of the impending World Cup, U.S. Soccer has teamed up with five innovative designers – Hidden NY, Awake NY, KidSuper, Jason Scott and VOYCENOW – to create exclusive lifestyle capsule collections that include t-shirts, sweatshirts, socks and hats.
It’s probably fair to say that the USMNT kits for the 2022 World Cup weren’t all that well received by fans. In fact, that’s probably something of an understatement, despite the fact that we don’t think they’re all that bad. But now, U.S. Soccer has collaborated with five innovative designers to create exclusive lifestyle capsule collections in support of the on-pitch attire, as the U.S. Men’s National Team prepares to kick off the 2022 FIFA World Cup in Qatar. The five brands, who all celebrate culture and diversity through fashion and lifestyle, have worked with U.S. Soccer to create exciting offerings of limited edition merchandise.
The designers have combined their own unique design elements with the U.S. Soccer crest and “Only Forward” campaign marks to create a special set of statement fashion pieces as the USMNT prepares to head to the World Cup. Each brand has a unique connection to soccer, which is portrayed through their designs.
“It’s been exciting to work with such incredible designers and let them put their own personal spin on our U.S. Soccer brand,” said Maribeth Towers, U.S. Soccer’s Vice President of Consumer Products. “The bespoke fashion pieces that have come from this collaboration are truly one-of-a-kind and bring our brand into a new cultural space. It’s a unique opportunity for us to enter the streetwear conversation and celebrate the diversity of our fanbase ahead of the World Cup.”
Awake NY
Soccer was intertwined with my upbringing. Growing up, I would spend weekends barbecuing and watching my uncles play at Flushing Meadow Park. The sport is a huge part of Ecuadorian culture, and as an Ecuadorian-American, this project is particularly meaningful for me since both teams are in the World Cup this year. I used “Solo Pa’lante” as a signifier of my upbringing and the inclusive spirit of the USMNT.”
- Angelo Baque, Founder and Creative Director of Awake NY
KidSuper
This is the closest I’ll come to playing for the U.S. Men’s National Team. This is a big deal for everyone involved. PUT ME IN COACH!”
- Colm Dillane, KidSuper
Hidden.NY
Jason Scott
Ever since I was 5 years old, soccer has been a part of my life. It’s transformed from a sport I used to play as a kid to a major source of inspiration for our brand. Being able to collaborate and craft a special collection with the USMNT is more than I can even put into words. It was important to me when I was working on the collection and combining these two passions that the collection consisted of elevated styles with unique designs — two things we focus on to make our brand stand above the rest.”
- Jason Scott
VoyceNow
All products will be available for purchase via each brand’s own channels.
