Creative Soccer Culture

Barcelona & Herno Unveil First Collection

Back in November 2022 Barcelona announced a new formal wear deal with Italian fashion company, Herno, and now the first lifestyle collection from the partnership has been released.

Barcelona and Herno signed a partnership deal in November whereby the Italian fashion company became the football club’s official Formal Wear partner for the next three seasons, through to 2024/25. The partnership covered both the men’s and women’s teams, as well as the Basketball team – the first time ever that all three professional sports teams have shared the same formal wear partner. Now, following the first formal wear drop in January, the partnership branches out into the lifestyle sector, with the Italian fashion house using Barca players to model their SS23 collection.

The collection mainly features outerwear, including a range of bomber jackets and cardigans, and it is paired with the formal wear collection for an easy style away from the pitch.

Founded more than 70 years ago by Giuseppe Marenzi and his wife Alessandra Diana on the shores of Lake Maggiore, Herno is an urban fashion brand that stands out for its use of craftsmanship and "made in Italy" production.

Shop the Barcelona x Herno collection now at herno.com

Author
Daniel Jones

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