Continuing to strengthen its collaboration game, Umbro have partnered with Lazy Oaf, delving into the Double Diamond’s extensive archives from the 80’s and 90s, to pair the design-led lifestyle brand’s unmistakeable looks with hero sportswear silhouettes.
Umbro’s collaborative game has been truly unrivalled in recent years, with the British brand embracing influence and combining its sporting heritage with a wealth of other cultural sources, from musicians to designers to artists. The latest collaboration sees the Double Diamond partnered with iconic Lazy Oaf prints and graphics. With a campaign featuring teammates from London and Manchester based grassroots football teams Baesianz FC and Rain On Me FC, together Umbro and Lazy Oaf celebrate a new generation of players using football to shape their communities and build connections through sport.
The stand-out pieces include a tie shoulder mini-dress, lace-up corset top and a new dress shape inspired by classic track jackets. Terrace staples including a coach jacket, football jersey and long-sleeved t-shirt are also included for the perfect seasonal look.
Wanting to offer a fresh perspective to the traditionally male-dominated, ‘blokey’ culture often associated with football and terrace fashion, the campaign was shot with teammates from grassroots football teams creating an inclusive and welcoming space for women, non-binary and trans people.
Shop the Umbro x Lazy Oaf collection now, exclusively available on lazyoaf.com and at Lazy Oaf Soho.
