Continuing to bridge the gap of sub-cultures that make Los Angeles a unique and globally recognised city, the LA Galaxy has revealed a new collection produced in collaboration with Los Angeles-based streetwear brand Sworn To Us.
As one of the biggest franchises in Major League Soccer, the LA Galaxy continues to be at the forefront of cultural crossover, driving soccer culture forward into exciting new directions. The club’s latest collaborative collection sees the joining forces with local streetwear brand Sworn To Us. Founded in 2015, Sworn To Us was created by three friends, and as a Latin-owned business, they take pride in using locally sourced materials and manufacturing their products in Los Angeles. Their mantra, “Inspire the Uninspired,” is a call to action, for everyone to pursue their passions and dreams together – because, as they say, "when one of us makes it, we all make it" – a fitting phrase that carries across to the Galaxy's exploits in the game.
The LA Galaxy x Sworn To Us limited edition collection consists of twenty-five different pieces, including ten unisex t-shirts, fourteen retro and modern-inspired hats, and distinctly branded scarf.
"Our team-branded retail collections are more than just merchandise; they represent the pride and passion of our fans. Every item fosters a deeper connection to our team, bringing us together and supporting our shared identity,” said Urel Martinez, Chief Revenue Officer for the LA Galaxy. “It's about creating lasting memories and strengthening our bond both on and off the field. We are excited to finally share this Sworn to Us collaboration with our community."
In a statement, the Sworn to Us team said: “Growing up as LA Galaxy fans, partnering with the most decorated club in Major League Soccer was an easy decision. It was an opportunity to showcase our shared perseverance, relentless spirit, and unmatched determination to win – Always & Forever. We aimed to do justice to this collaboration by incorporating our signature fits, bold graphics, and premium headwear – ensuring you represent the club not just in the stadium, but wherever you go.”
The LA Galaxy x Sworn To Us limited edition collection is available now at SwornToUs.com and at the LA Galaxy Team Store at Dignity Health Sports Park from 12:00 p.m. PT.
