With 2024 done and dusted, Liverpool FC and Over The Pitch cap off their groundbreaking partnership in South Korea with a standout final project: a premium varsity jacket that embodies the spirit of two iconic cities—Seoul and Liverpool.
2024 saw Liverpool partnering with South Korean brand, Over The Pitch – the creative design studio founded in 2014 that presents football culture in the country. The partnership saw the pair collaborate on product development, market expansion and growing the LFC fanbase in South Korea and the Asia market. And to wrap up the first year of partnership, the pair have released a beautiful varsity jacket.
Crafted with genuine cowhide leather, the jacket is a celebration of craftsmanship and culture, fusing the worlds of football and fashion. It instantly brings to mind the Converse x LFC jacket from the 2023 drop, but without wanting to put any shade on that jacket, this one just feels a little better executed. Its design is rich with symbolism, featuring unique phrases and graphics that bridge the distance between Anfield and the bustling streets of Seoul. Every detail reflects the shared passion of two football-loving communities, creating a wearable statement of unity.
As well as being a collector’s piece for fans of the club and connoisseurs of streetwear alike, this varsity jacket – from the premium materials to the thoughtful design elements – serves as a testament to Liverpool’s commitment to global engagement and the creative energy of Over The Pitch.
The Over The Pitch x LFC Varsity Jacket is available now at overthepitch.com
Photography by Over The Pitch.
Models: @zerosoii @jeong_yongsoo
