Creative Soccer Culture

Under Armour & Equipo FC Collaborate For Medieval-Themed Collection

Putting a medieval spin on the brand’s name, Spanish Creative Studio Equipo FC have partnered with Under Armour for a collaborative collection that’s inspired by the concept “Wear your Armour, for any battle”.

Following partnerships with Kappa in the past, Equipo FC have lined up their latest sport brand collaboration, and this time it’s with American label, Under Armour. The pair join forces to deliver a striking collaboration that merges medieval aesthetics with modern style. Inspired by the concept “Wear your Armour, for any battle,” the collection reinterprets the classic knight’s armour, taking it from the battlefield to the lifestyle realm.

The partnership draws on the heritage of both brands: Under Armour’s mission to protect athletes on the field and Equipo FC’s roots in Spain, steeped in medieval history. Together, they’ve created a limited-edition football kit and cotton t-shirt that fuse the old and the new. The garments showcase a mix of techniques, from modern innovations like 3D printing and reflective vinyl to traditional methods such as screen printing, all applied with exceptional craftsmanship.

Each piece is a testament to the artistry behind the collection, with intricate details that echo the resilience and strength of medieval armour. The photo shoot reinforces this theme, capturing the collection in a way that feels timeless. Shot on analog film against a hand-painted backdrop, the imagery features lighting reminiscent of vintage portraits, creating an aesthetic that bridges the gap between history and modernity.

The Under Armour x Equipo FC collection is available now at tienda.equipofc.com

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.