Stepping into the future, AC Milan have revealed their first ever women’s lifestyle collection. Dedicated to the female audience, the capsule acts as a turning point in the club’s stylistic journey, opening them up to a whole new market through elegance and athletic spirit.
Today, AC Milan unveil their first ever women's collection, featuring a range of seven exclusive lifestyle pieces from t-shirts to jackets. The collection acts as the club's first steps into a diverse future, offering equal opportunities for both male and female fans by reinterpreting their values through a fresh and refined lens. Dedicated to the female audience, the capsule embodies elegance and style whilst fused with athletic silhouettes. Drawing inspiration from the classic aesthetics of country clubs, each piece is crafted for women who live and breathe AC Milan not just on the pitch but as a lifestyle.
Pulling on that 'old money' aesthetic, the collection models a timeless colour palette, containing mostly off-white and dark red tones. STand out pieces, including a smart v-neck jumper and crewneck sweater, feature a vintage crest inspired by the 1899 club badge – paying homage to the history of the club and the city of Milan. Flashes of gold appear across a workwear style jacket, where 'Milan, branding is inscribed on the back. Simple elegance.
This sophisticated and contemporary collection portrays the club's vision of promoting female talent, whether it is on or off the pitch, and supporting issues of gender equality and inclusion.
Valerio Rocchetti, E-commerce, Retail, and Merchandising Director of AC Milan, said: "We are pleased to unveil our first collection designed specifically for our female audience. This launch marks a significant milestone in the evolution of the Rossoneri retail world, which has undergone a remarkable transformation in recent years. The new capsule collection not only enhances our brand's offerings but also aligns seamlessly with a strategy focused on further strengthening AC Milan's global presence. Through this collection, we aim to provide our female fanbase with a range of products that celebrates their connection to a Club that embodies excellence, tradition, and modernity."
Available now at store.acmilan.com
