Creative Soccer Culture

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Lifestyle Clothing

PUMA & Marseille Launch Three 'Influence Jerseys'

PUMA and Marseille have launched three new kits, but don’t expect to see these on the pitch anytime soon; the ‘Influence Jerseys’, as they’re known, have been produced specifically for supporters, taking influence from both pitch and street in a combination of cultures.

Lifestyle Clothing

Philadelphia Union Unveil Bespoke Playoff Clothing Collection

What better way to celebrate making it to the MLS playoffs than by launching an exclusive, bespoke clothing-line? Well that’s a part of how Philadelphia Union have chosen to celebrate anyway, with a collection that includes of a special new warm-up top specifically for the knock-out competition.

Lifestyle Clothing

Awake NY x Kappa Launch 90s-Inspired Clothing Capsule

Awake NY and Kappa come together for a fresh Fall/Winter 2019 capsule collection that boasts a heavy 90s aesthetic, drawing influence from lifestyle and on-pitch designs from the decade for a combination that blurs the lines between sportswear and fashion in the most pleasing of presentations.

Lifestyle Clothing

PUMA Launch Italy Renaissance Kit Clothing Collection

Set to accompany the Italian national team’s newly released Renaissance kit, PUMA have launched a full clothing range, which includes tees, polos, track jackets, pants, and drill tops, all decked out in the same green tones used for the new shirt.

Lifestyle Clothing

Arsenal Announce Partnership with LA Fashion Brand 424

Arsenal have announced a two-year partnership with '424 on Fairfax' who will become the club's official formal wear partner. The Los Angeles-based fashion brand will design and create suits for Unai Emery, the first-team players, senior club staff, and for the first time, Arsenal Women.

Lifestyle Clothing

Nike Launch Inter Milan Pirelli Racing Collection

Nike have launched a stylised racing collection to celebrate 25 years of partnership between Inter Milan and kit sponsors Pirelli. The racing tyre company's logo has become synonymous with the blue and black half of Milan since it first appeared on the famous shirts back in 1995, and for many fans that's all they've ever known.

Lifestyle Clothing

adidas SPEZIAL Release FW19 Clothing & Footwear Collection

Taking a huge dose of influence from Northern England and winter on the terraces at British football stadiums, adidas SPEZIAL launch their Fall/Winter 2019 collection. Autumnal hues aplenty across the range of footwear and apparel.

Lifestyle Clothing

Nike F.C. Launch T90-Inspired Clothing Collection

Gearing up for the colder months, Nike FC launches its AW19 clothing collection, and it comes with some hefty Total 90 vibes. Comprised of hoodies, drill tops, tees and pants, the collection sees blocks of monochrome throughout, sitting alongside some autumnal hues, with designs that hark back to the classic T90 line.

Lifestyle Clothing

PSG x Jordan Launch 2019/20 Coach Jacket

Paris Saint-Germain have released a fresh batch of Jordan pieces for autumn, headlined by the new 2019/20 Coach Jacket which features the collaborative Jordan x PSG club logo in a dominant form on the back of the jacket. Another symbol of streetwear to grow the immensely successful partnership.

Lifestyle Clothing

Art of Football Launch Bucket Hat Collection

Offering up a new and sustainable take on the football shirt scene, football culture collective, Art of Football have responded to demand by reinterpreting some of the most iconic kits from the noughties and nineties as a new collection of bucket hats.

Lifestyle Clothing

Kappa x Foot District Launch Limited Edition Jersey

Producing a continental creation made for the street, Foot District has teamed up with Kappa for a limited edition jersey that pays homage to the football heritage of the Italian brand, while also taking inspiration from the colours of the Spanish retailer’s stores in Madrid and Barcelona.

Lifestyle Clothing

SoccerBible x Interhood Launch ‘Firm Beliefs’ Jersey For AW19

We return to the custom jersey scene once more, this time for a bespoke collaboration with German design house Interhood. The result is the SoccerBible x Interhood shirt: a limited edition contemporary offering that’s inspired by players that take their game from city to city, styling out their journey in their play and their threads.

Lifestyle Clothing

Paulo Dybala Launches Customisable adidas Varsity Jacket

Dropping a fresh take on the classic varsity look, adidas have unveiled the new VRCT jacket that celebrates the heritage of team pride with customisable patches. Roping in some of their leading names across multiple sports adidas opened up the customisation feature to Paulo Dybala, James Harden, Mette Towley, Denise Schindler, Ning Zetao and Stefanos Tsitsipas who all created their own patches, each featuring a word that represents their personal story.

Lifestyle Clothing

Umbro Korea Launch FW19 Fleece Collection

Umbro Korea are back at it for Fall/Winter 2019 with some fresh throwback fire. The Double Diamond are tearing it up in South Korean streetwear circles and their latest seasonal project leans strongly on the brand's retro roots to deliver a statement collection of reversible fleece jackets.

Lifestyle Clothing

Lyle & Scott x Diadora Launch Collaborative Collection

Two streetwear brands with strong terrace DNA come together for a collaborative clothing collection as Lyle & Scott and Diadora join forces to present a nostalgic depiction of the walk home from school, shot by Gavin Watson.

Lifestyle Clothing

Umbro Launch The 'Umbro Projects' AW19 Collection

Umbro are kicking off AW19 with the launch of their new Umbro Projects clothing collection for the seasonal change. More striking shapes and pastel patterns are reinterpreted for Autumn/Winter with a typically and obligatory retro theme running throughout the drop.

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