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Lifestyle Clothing

Hummel HIVE Present The AW21 'Sideliners Campaign'

Hummel Hive are back with their latest collection for AW21, paying homage to the all important 12th man with the ‘Sideliners Campaign’. The brand’s latest offering features fresh iterations of the brand’s iconic logo combined with modern performance detailing, sartorial staples and boxy Scandinavian silhouettes.

Lifestyle Clothing

Strawberries & Creem Launch Festival-Ready Football Shirt

Seeing up to celebrate the return of both sports and music fans alike to stadiums across the country, Strawberries & Creem have teamed up with Pro:Direct Soccer and Pello for a special edition football shirt that celebrates heritage and champions the future.

Lifestyle Clothing

Austin FC Combine With Howler Bros. For 'Howler Verde' Capsule

Taking the Green and Black appeal away from the pitch, Austin FC have linked up with local Austin-based brand Howler Brothers for the 2021 ‘Howler Verde’ capsule collection, which features a range of apparel and headwear with subtle Verde stylings.

Lifestyle Clothing

Common Goal Launch Limited Edition Shirt

In celebration of the social impact collective’s fourth anniversary, Common Goal have unveiled its first ever football shirt in collaboration with SoccerBible. A limited edition release, all money received by Common Goal from the sales will be invested in projects using football to drive gender equality, fight racism, promote LGBTQ+ inclusion, and create peaceful and inclusive communities.

Lifestyle Clothing

NYCFC & STAPLE Join For Streetwear Apparel Collaboration

Some seven-odd years in the making, New York City FC release the club’s first-ever streetwear apparel collection in collaboration with STAPLE, the world-renowned streetwear brand helmed by creative visionary, jeffstaple.

Lifestyle Clothing

Louis Vuitton Launch The Equipe LV Polo

Luxury Italian Fashion brand Louis Vuitton have taken another step into the world of football by launching the Equipe LV Polo with obvious football jersey influence. There has been constant noise about the brands entering the football market and this latest move will add fuel to that fire.

Lifestyle Clothing

[AOF] Release 'Refreshments' Summer Collection

Packing in the summer vibes, Art of Football [AOF] have dropped their ‘Refreshments’ summer collection, the highlights of which sees some iconic designs brought back to life as button down shirts.

Lifestyle Clothing

Umbro Collaborate With Tealer For Football-Infused Capsule

Continuing its strong collaborative game, Umbro link up with Parisian streetwear brand Tealer, for a limited edition capsule collection celebrating the crossover between French streetwear and Football culture.

Lifestyle Clothing

Mizuno Launch Nagoya Grampus Heritage Collection

Inspired by the golden age of football jersey design, Mizuno have teamed up with J-League side Nagoya Grampus to drop a capsule dedicated to the club’s look in ’93 – inaugural year of the Japanese Professional League.

Lifestyle Clothing

Umbro Brazil Release Vintage Jersey Collection

Umbro Brazil head down the retro route once more for a collection of vintage jerseys. The collection sees shirts for Athletico, Grêmio, Santos, Sport Recife, Fluminense, Avaí and Chapecoense and they all have their stories covered in exclusive kits.

Lifestyle Clothing

Nike Drop LFC 21/22 Air Destroyer Jacket

Turning the lifestyle option rating to 11 and showing just the type of special treatment that they’re capable of, Nike drop the LFC 21/22 Air Destroyer Jacket, which – along with a striking retro style – comes littered with subtle club references.

Lifestyle Clothing

PPRN Seoul Link Up With Spunky For Football Jersey Drop

Football and subculture-themed brand ‘Pepperoni Seoul’ and Women's clothing brand ‘Spunky’ based in South Korea have joined forces to launch a special collaborative football-inspired jersey with a solid lifestyle edge.

Lifestyle Clothing

PUMA Launch The Manchester City 'Madchester' Collection

Inspired by the generation-defining indie-dance scene that put Manchester on the map and took the world by storm, PUMA launch the eclectic ‘Madchester’ collection, combining the wavy looks of the era with Manchester City current style.

Lifestyle Clothing

[AOF] Produce England Bucket Hats From The Current Nike Kit

Taking an alternate approach to showing off support for the Three Lions, Art of Football have teamed up with Nike to create a limited number of bucket hats which have been reworked from the current England kit.

Lifestyle Clothing

The Best Alternate England Shirts

The nation has once again been swept up by football fever, with Southgate’s England looking like the real deal ahead of their semi final against Denmark. But what do you wear for that semi final and then for what could well be the biggest match in English football history since 1966? While some opt for authentic replica and others like to go down the retro route, here’s a collection of alternate shirts to show your support.

Lifestyle Clothing

Martine Rose & Nike Present The 'Lost Lionesses' England Shirt

Nike and London-based designer Martine Rose have joined creative forces to launch a special-edition ‘Lost Lionesses’ England jersey inspired by the story of the unofficial England women’s team who played in the 1971 World Cup.