Creative Soccer Culture

Nike Unveil The Air Jordan 1 Mid 'Nike Swoosh On Tour'

Having debuted on the recently released Neighbourhood Pack, the lightning Swoosh makes its first steps away from the pitch as Nike adorn the Air Jordan 1 mid ‘Nike Swoosh on Tour’ edition with the adjusted logo.

The newly released ‘Neighbourhood Pack’ presented the standard quartet of Mercurial, Phantom VNM and VSN II, and Tiempo in a uniform ”Metallic Bomber Grey, Black and Red” wrap, with nods to locations throughout the globe where football is played in its purest sense. It also featured the debut of the lightning Swoosh – a disjointed take on the standard Nike logo, modernising it with a more aggressive aesthetic, and that logo has now made its way to the Air Jordan 1 mid ‘Nike Swoosh on Tour’ edition, albeit in a far more subtle execution, as Nike prepare to take in key cities throughout Europe, following on from the message rooted behind the on-pitch pack.

The Air Jordan 1 Mid ‘Nike Swoosh on Tour’ is an all-white sneaker, save for the red ‘Air Jordan’ logo on the outer heel and the silver label on the rear heel, which calls out 12 European cities. The Lightning Swoosh blends in, missing the contrast of the Neighbourhood Pack, while internally, the insole is a vibrant red that features the same globe logo that appears throughout the Mercurial, Tiempo, Phantom VNM and VSN. Tip of the iceberg when it comes to the tour editions you imagine, as Nike roll out their newly revamped Swoosh in support of their latest on-pitch venture.

The Air Jordan 1 Mid 'Nike Swoosh on Tour' edition will be available on nike.com in the near future.

Author
Daniel Jones

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