Set for AW24, global icon Rihanna and PUMA have launched two new colourways of their coveted FENTY x PUMA Avanti sneaker. Arriving in a choice of “Warm White” or “Club Red”, it’s reinvented with premium leather, touches of gold, and retro gum soles.
Around this time last year Creative Director of Fenty, Rihanna, reintroduced the Avanti into public consciousness as part of her PUMA collaboration. Now we get a couple more colourways to add to the list of choices for the football-infused silhoutte, with a “Warm White” option lining up alongside a “Club Red” look. And if you’re Rihanna, you only have to give the word to pull in some high profile faces to model the new look, with Romeo Beckham stepping in for the campaign.
The Avanti rides the crest of the wave of popularity surrounding football-inspired footwear, existing as an unconventional mix of two PUMA icons. It blends the high-quality leather design of the iconic King football boot with the outsole of the heritage running shoe, Easy Rider.
Both looks are still constructed from premium soft vintage leather, and they come complete with that fold over tongue that features a debossed and printed gold-foil FENTY and PUMA CAT logo. On the underside, they both ride in on that gum outsole and leather footbed.
While the “Warm White” option adopts that colour across the entire upper, the “Club Red” shoe saves space for that same white shade on the tongue and formstripe branding that rides down the sides.
Shop the Fenty x PUMA Avanti at puma.com
