Creative Soccer Culture

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Lifestyle Sneakers

Liverpool & Nike Officially Reveal Air Max Collection

Launching with stealth and style, Nike and Liverpool FC have unveiled their latest Air Max collection—first teased ahead of the Reds’ Merseyside derby win at Anfield. Backed by the first team in their pre-match tunnel fits, the drop taps into deep local roots, headlined by the legendary Air Max 95.

Lifestyle Sneakers

Nike and PSG Partner Up For a Special Air Max Plus Collaboration

French giants Paris-Saint-Germain are teaming up with Nike once again for an upcoming Air Max Plus collaboration. A popular model of sneaker, the AM plus has been styled in French colours with nods to PSG before, but now Nike go the extra mile with this latest drop for a sneaker that deserves every bit of hype it is bound to get.

Lifestyle Sneakers

Liverpool Debut Upcoming Air Max Collection

The days may be numbered for Liverpool and Nike’s current partnership, but that hasn’t stopped the collections from coming, with the Premier League leaders debuting an upcoming LFC x Air Max line ahead of the Merseyside Derby last night.

Lifestyle Sneakers

Socceroos Give Us First Look At Unreleased Nike Air Max DN8

Looking aside from their dominating performance against Indonesia in the World Cup qualifier, the Aussies put on a show off the pitch after a few of the Socceroos were spotted donning an unreleased colourway of Nike Air Max Dn8 during their arrival.

Lifestyle Sneakers

Nike Unveil Two New Colourways For Total 90 III SP

Nike aren’t finished with the Total 90 III SP just yet; the Swoosh are set to drop two stylish new colourways for the lifestyle revamp. The new colourways focus on a chic fashion look, moving away from the pitch flair of the original colourways.

Lifestyle Sneakers

The PUMA King Indoor Makes A Triumphant Return In All-White

The King Indoor makes it first appearance of 2025 in a sleek white colourway, complementing the previous black model released last year. The football inspired sneaker has transcended into a fashion staple, taking football heritage off the pitch and into a casual fit.

Lifestyle Sneakers

First Look At The PSG Air Jordan 1 High 85 Wings 'Phantom' Sneaker

Following on from the PSG x Jordan Wings collection reveal last week, we’ve now got the first proper look at the incredibly premium Air Jordan 1 High '85 Wings “Phantom”, which is available in two limited options.

Lifestyle Sneakers

Rihanna And PUMA Are Back With The Brand New Avanti LS

Rihanna and PUMA have come back together for another FENTY x PUMA collaboration. The Avanti LS is a new, sleek redesign from the Avanti, featuring a striking new heel with short gum studs, highlighting the turf styles of the past. It arrives in a brand-new colourway – a royal blue upper with touches of gold and cream.

Lifestyle Sneakers

Louis Vuitton Release First Soccer-Inspired Sneaker

Louis Vuitton have released ‘LV Footprint Soccer’, their first soccer-inspired sneaker crafted by Pharrell Williams within his Spring-Summer 2025 collection.

Lifestyle Sneakers

PUMA Drop Manchester City Palermo '0161' Shoe

With only 1,000 pairs available, PUMA have dropped a special edition of their Palermo sneaker silhouette, presenting it in a presentation that’s inspired by Manchester City’s home kits.

Lifestyle Sneakers

PUMA & FENTY Present The Latest Set Of Their King-Inspired Avanti Model

Set for AW24, global icon Rihanna and PUMA have launched two new colourways of their coveted FENTY x PUMA Avanti sneaker. Arriving in a choice of “Warm White” or “Club Red”, it’s reinvented with premium leather, touches of gold, and retro gum soles.

Lifestyle Sneakers

adidas SPZL Team Up With Goldie To Launch Collaborative Goldie SPZL Trainer

Arriving in joint celebration of the 10th anniversary of adidas SPZL and the 30th anniversary of Metalheadz music, adidas SPZL and the groundbreaking DJ, artist, actor and style icon, Goldie, have come together to launch the collaborative Goldie SPZL trainer.

Lifestyle Sneakers

adidas Skate x Charlotte FC x Black Sheep Drop Collaborative Collection

Pillars of their respective communities, Black Sheep Skate Shop and Charlotte FC have teamed up with adidas Skateboarding to bring a unique and unexpected collaboration to the table, featuring a Samba ADV and top adorned with shop and club colours.

Lifestyle Sneakers

adidas Skateboarding Present Minnesota United x Familia Capsule

Crossing borders to combine worlds, Adidas Skateboarding have presented a unique and unexpected collaboration, bringing Familia Skateshop and Minnesota United FC together for a capsule collection.

Lifestyle Sneakers

The Shoe Surgeon Creates 1/1 Maison Mihara Yasuhiro Meets adidas Predator

Combining the worlds of football and fashion in signature style, The Surgeon has created a one-of-one Maison Mihara Yasuhiro meets adidas Predator sole-swapped sneaker.

Lifestyle Sneakers

The Surgeon Creates Air Vini Uptempo AF1 For Vinicius Jr.

Linking up in Los Angeles ahead of Brazil’s opening Copa America fixture, The Surgeon recently reunited with Vinicius Jr. to present him with a custom Nike Air Force 1 design dubbed the ‘Air Vini Uptempo AF1’.

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