Football Shirt News - Manchester United announce new sponsorship deal - 04/06/09
Manchester United have announced a new global partnership with Aon Corporation, a leading risk advisor and human capital consultant, thought to be worth £80million and to take effect from the start of the 2010/11 season.
As part of the sponsorship agreement, the Aon brand will feature on the Manchester United football shirt for four years. Announcing the deal, Manchester United chief executive David Gill said:
We are delighted to be entering such an important relationship with a company of the stature of Aon and to have its logo adorn our shirts from the start of the 2010/11 season. We look forward to being closely aligned with the world leader in risk management, a firm which shares our values and is an exciting partner for Manchester United. Today's announcement clearly strengthens our position as one of the biggest clubs in world football."
The president and chief executive officer of Aon added. Manchester United has one of the most recognised sports brands in the world. David [Gill] and his team are all about winning and about excellence; the same holds true for the Aon team. We play to win in our business, and that is why we believe this partnership will create tremendous benefits for both organisations worldwide. We are delighted that our brand will be showcased to over 330 million fans of Manchester United as well as the countless followers of football worldwide"
Reasons cited by Aon for the partnership
-333 million fans worldwide follow Manchester United with unrivalled passion - more than 80 percent prompted awareness in Japan, UK, China, Germany, South Africa, and Korea.
-Approximately 6.6 million shirts are sold each year (official/non-official). Provides Aon with 6.6 million "walking billboards".
-227 countries access the MUTV channel.
-Manchester United massively grows their sponsors' brand recognition.
-After one year's sponsorship of Manchester United, the AIG brand was entered as the 47th most recognized brand in a survey of globally recognized brands.
-90% of Manchester United fans sited AIG as sponsor after first year.
-AIG then jumped from 84 to 30 on Barron's most respected list.
