Creative Soccer Culture

Football News - adidas and Puma together for Peace - 22/09/09

Football News - adidas and Puma together for Peace - 22/09/09



Rival sports companies adidas and Puma put sixty years of feuding behind them, as employees from both adidas and Puma got together
on Global Peace Day 2009 for a special football match.

At the SoccerBible we reported a few days ago about this unprecedented day for Puma and adidas, because the two companies share a unique history.

The football pitch used to be their battlefield, but for the historic game on Monday (Global Peace Day) employees of both adidas and Puma played football together. Under the leadership of the two companies chief executives Herbert Hainer (midfielder) and Jochen Zeitz (goalkeeper) the game took place in Herzogenaurach, the birthplace of both companies.


With the support of 700 employees of both groups, the Black team of the two CEOs beat the White team 7-5 in a fascinating game. In support of the peace initiative "Peace One Day" the two sportswear companies sent a fun and unique signal of amicable

 

cooperation, a small step in a positive direction as an expression of the united power of sport in the world.

You will find more information on PEACE ONE DAY on www.peaceoneday.org

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