The adizero Speed Week
This week saw the conclusion of the adidas Speed Week. Adidas and lucky competition winners have been meeting some of the biggest names who will be stepping foot in the new adizero boots...
Adidas wrapped things up with Lionel Messi in Barcelona this week after 7 days of promotional touring for the adizero's. Adidas put together a great way for fans to not only get their hands on the lucrative adizero Prime's but to also meet some of their heroes.
The final speed event took place in Barcelona where 10 lucky competition winners got to meet the worlds greatest player, Lionel Messi, who will be making the hugely anticipated debut of the new adizero Prime football boots this weekend.
Earlier in the week in London, as part of the adizero launch, adidas held a competition for people to try and find the 'stolen' footwear of Tottenham striker Jermaine Defoe and World Heptathlon Champion Jessica Ennis! Adidas challenged the public to find Jermain Defoe's boots and return them to him in person and also win a pair of signed boots for themselves! People were also given the chance to return athlete Jessica Ennis's adizero running shoes.
When the event got underway at a location in London, SoccerBible were on hand to bring you all the behind the scene images along with an interview from the Tottenham man himself! Jermain spoke exclusivley to SoccerBible about his new adidas adizero Prime football boots. Be sure to stay tuned to SoccerBible tomorrow to see what Jermain had to say about his new boots and when he's planning to wear them!
Jermain Defoe along with British athlete Jessica Ennis were introduced to the competition winners and then put through their paces in a series of speed tests. Jermain's new adizero Prime football boots were on show but they were both equipped with the latest adizero running shoes for the exercises.
Jermain and Jessica were both put throught a slightly different kind of speed test as well. Prior to the event, fans were posting questions to the two via twitter. The athletes were both put the test with the Speed Week Twitter Challenge from adidas. Defoe answered 5 questions from SoccerBible readers with the answers posted from our @SoccerBible Twitter account.
After the speed exercises and the Twitter Challenge, Jermain and SoccerBible got down to business to talk boots! We chatted exclusivley to Jermain in detail about the new adidas adizero Prime football boots, how he works on his speed, and of course Tottenham! We'll bring you the full and exclusive interview soon only on SoccerBible!
After there's been some time to reflect, what are your thoughts on the new adizero football boots? Do you think they will make an impact this weekend when they officially take to the stage?
