New ''adidas Is All In'' Ad
Today, adidas have unveiled what the brand touts to be their biggest campaign ever created! Headlining the new campaign is a two-minute film jam packed with some of the most recognisable faces in sport, fashion and music...
The new ''all-adidas'' video brings together the different facets of the adidas brand. Sport, street and style become one as personalities from all social cultures fuse together! Included in the video are brand ambassadors such as Lionel Messi, David Beckham, NBA star Derrick Rose, Katy Perry, and the adidas skateboarding team.
The aim of the new campaign is to capture adidas as a singular brand and is based around the theme of ''the passion and love for the game''. This is a big deal for adidas - it's the biggest media spend the brand has made in its history!